The Rise and Rise of the Influencer

A short look at how Influencers and Bloggers are playing an ever important role in brand marketing.

In December, Middle Temple invited 20 bloggers and influencers to experience the Inn for the first time with a guided tour and a delicious lunch. The guests were specially selected for their strong social media following and engagement, as well as for their passions for history, lifestyle, London attractions, food and weddings.

The birth of these new industry players has caused a shift in marketing strategy and how we look at our communications. Many bloggers and influencers actually have more followers than some of the traditional print magazines. The worth of an influencer is rooted in how many followers they have and who their followers are. From YouTube vloggers, to Twitter stars and Instagram sweethearts, they have influence that appeals to their audiences, which is also our audience.

The influencers that brands are able to work with are infinitely more humanised, approachable and accessible than ever before. With advancements in social media, growing dominance of online content and ever-increasing desire of brands to be seen as approachable personas, influencer marketing is booming.

The statistics pretty much speak for themselves. A survey by eMarketers found that in the past year, over 80% of marketers who had undertaken campaigns collaborating with social media influencers found them effective for driving both engagement and awareness. And when you factor in that the average person spends about one hour and 40 minutes a day on social media, it’s hard to argue against working with online influencers.

Every single one of our guests has written an honest and glowing review of the tour and lunch and have recommended Middle Temple to their followers.